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Caliente doesn’t mean spicy.

I was in the food court at Plaza de las Americas where I spotted this sign.  Sorry, Micky D but caliente doesn’t mean spicy. caliente doesn't mean spicy

About Theresa Diaz Gray

Born in New York City, I grew up in California, and have lived in 3 countries and 6 states. I'm a first generation Cuban-American who lives in Merida, Yucatan, Mexico. I'm committed to living an abundant and creative life and helping others do so too through DIY!


  1. They might actually have meant ‘caliente’–as in hottest new item, hottest seller, etc. I suspect it’s a play on words, which Mexicans have down to a ‘T’.

  2. Maybe they microwave it after they grill it?

    It’s pretty astonishing that McDonald’s can’t find a native speaker (in the Chicago area, no less, a place full of Mexicans) to review their Spanish promotional materials. It’s also a bit weird that they don’t have some kind of office in Mexico to handle this kind of thing.

    ¡¡¡Pinches Gringos!!!

    But it doesn’t seem to hurt sales.


    Kim G
    Boston, MA
    Where we are always astonished by the amount of advertising in Mexico City that’s in English.

    • Kim,
      It’s just weird, isn’t it? If a corporation is an enitity this one is having brain fade. My secret ambition is for this photo to go viral but it requires a large amount of bilingual people to repost it. Too much to ask for?


  3. Even though the dining experience and food taste is suppose to be a standard worldwide, we found out years ago that because local items are sometimes supplied through regional suppliers that their products do not taste the same. When you add the exceptionally horrible service were multitasking is unacceptable and avoided, these FF chains SOB are a disaster. Most of the time I only saw locals because the gringos hated the experience so much. I am sure that in popular tourist areas, they are packed because they will have safe familiar food.

    • Tancho,
      I confess to having eaten at FF places here in the past. The food was fine, but extremely pricey. Mostly, when whomever I was traveling with wanted to eat there. The major difference in Merida, seems to be that the food is not fast, they cook it as you order it. Sort of defeating the purpose of fast food.
      As for the service, it is probably better than some of the places that I have eaten Yucatecan food at. The biggest problem here is the lack of consistency.
      I don’t think tourists are eating at all the FF outlets in the malls, and in the northern part of town. Maybe at the ones in near the main square but there is no way they are being supported by foreigners, unless you count people from other Mexican states as foreigners (like Yucatecos do).


  4. I do believe they meant to write picoso or picante. Somebody in the U.S. likely used a translation program.

    • I agree Felipe. I also wonder what native non-English speakers think when they see the sign? Of course the Yucatan is famous for serving tepid food, since people here think that eating food when it’s hot is not healthy.


  5. So glad we have no American fast food franchises here in Puerto Escondido.

    • Merida is a big city full of big city stuff, recently Dairy Queen franchises are sprouting up everywhere to join the McDs, Carl’s, BKs, and KFCs. Then we have several Mexican chains like Doña Totas, La Parrillada, Los Trompos, and Las Mil Tortas. So many restaurants, so little food.


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